Every year, my reading momentum stalls -- badly -- during March Madness, when I put down books and pick up nachos for the college basketball tournaments. This year, I was spared watching a lot of games when my favorite men's teams -- UConn and UMd. -- were out of contention early. But I stayed with the UConn women all the way through, and last night they beat Stanford, 53-47, to win their second straight championship and finish a second straight undefeated season.
Their phenomenal run over the past decade has made coach Geno Auriemma a mini-conglomerate. You can buy Geno Auriemma wines, eat Geno Auriemma pasta sauce, and have a meal at his Fast Break restaurant. (For all of you fellow travelers on Interstate 95, his brand may soon adorn the rest stops in Connecticut, too.) And what would an American success story be without a book? To read how way he built UConn into the nation's best women's basketball program, check out Geno: In Pursuit of Perfection, an autobiography written with Jackie MacMullen. It sits on my parents' bookshelf back in Connecticut.