Kodak's failure to capitalize on a technology that it invented is not the first example of an American company lacking the vision to fully develop products into marketable items. Ampex invented video recording only to see foreign companies such as Sony move the technology forward and capture the major share of the market while Ampex disappeared. Xerox developed dry photocopying and was the industry leader for many years only to see foreign firms with better quality copiers take a majority of the market share. Motorola invented the hand-held cellular phone, but now it has only a small market share. Polaroid developed rapid photography only to disappear, another casualty of digital photography. These companies were led by executives without vision, or if they had vision, it was in the wrong direction.