For professional poker players, these losses are potentially ruinous. Not just the money currently at stake is at risk, but future earnings expected from an investment of years spent honing a craft are in jeopardy. The ripple effects from these losses reduce the incomes of many other people who are part of the poker economy. There are the makers and sellers of books (myself included), training videos, magazines, software programs and other poker products. There are the computer programmers, salespeople, marketers and support personal. There are the television producers, cameramen and advertisers, because interest in poker on TV is fueled in part by Internet poker.