We found that EV owners are white (85 percent), male (75 percent), well educated, affluent (80 percent of them have a household income greater than $100,000), older, urban/suburban oriented and environmentally conscious. They charge their EVs at home and use them to commute to work (similar to findings in other areas of the country). “Environmental concerns” is the most important factor for purchasing and driving an EV; “price and status” is the second most important factor; “efficiency and performance” of the EV is the third most important. EV owners with lower household income (less than $100,000) — the remaining 20 percent — are younger, exurban/rural oriented, and concerned about price and status of the EV. Government at state and federal levels has been subsidizing mostly affluent households to purchase new EVs, which opens up a huge equity issue. Not to mention, other research shows that buyers of high-end luxury EVs are not influenced by financial incentives.