There is tremendous pressure inside of schools in Maryland’s financial situation to “close the gap” and be competitive right away to show they “belong.” And the Terps have had remarkable success in many sports, including women’s basketball. However, football is known as the bell cow in the Big Ten, and serious financial rewards come to those who win, go to high-profile bowl games and sell out their stadiums. The largest stadium in the ACC seats 82,000; the Big Ten has three stadiums that seat well over 100,000 fans. It's a different ball game playing in front of crowds that large consistently. That pressure to be competitive translates to everyone in the building “going hard or going home.” Strength coaches, athletic trainers, student managers, video managers and other support personnel are generally asked to do more and buy in. Student athletes are typically told they will play against the best and need to adjust their efforts accordingly.