For most people, however, the unending campaign is too much. It goes on too long, and becomes something simply to be tuned out. Even for those of us who enjoy following the election and don't mind the prospect of another nine months of this, there can be serious downsides. Media coverage can focus on the "horse race" — who's up, who's down, who has momentum, who is not (in some journalist's view) sufficiently in the mainstream. None of this is substantive, and it can make following the election more like watching a soap opera than witnessing a meaningful policy debate. In addition, throughout this non-stop campaign, candidates have to constantly worry they will make some gaffe (real or imagined) that could topple their candidacy (witness coverage of Jeb Bush's request that a town hall audience "please clap" for him).