This is a problem not just for Republican politicians but for conservatives generally. For roughly 99.9 percent of human history, nearly all of human wisdom was passed on in stories. We are a species that understands things — i.e. morality, politics, even religion — in terms of tales of heroism, sacrifice and adversity. And yet so much of what passes for conservative rhetoric these days isn't storytelling but exhortation. Whatever the optimal policy might be, if you can't talk to people in human terms they can relate to, you can't sell any policy. The war on poverty, for instance, has been an enormous failure in so many policy terms, but it stays alive because of the stories liberals tell.