These budgets would be better spent on simpler forms of promotion. Instead of running a 30- second spot where half of the audience will forget which brand produced it by the next ad, the football organizations could implement a model in which the game runs continuously like soccer and yet still shows advertisements in different forms. They could project logos and short silent advertisements, which would still be able to convey the essence of the brand, on to the field during the game, or even run audible ads in the corner of the screen during timeouts. If this was implemented, it would need to be far less obtrusive than the panned Toyota red zone. No matter how they do it, most businesses just need to get their brand out there. More than anything, they want people to have familiarity with their product or service, and this can be done in a much simpler and more efficient manner than a commercial.