The actions of artists and their legal teams tell us the tide is turning. Copyright law may still run the (music) world, but trademark law provides musicians with an upgraded approach to monetization in the digital age. Fans no longer just listen to the music, but rather they incorporate it into their daily lives and social media presence — through lyrical hashtags, YouTube music covers and wearing shirts proudly showcasing their favorite lyrics. The value in a single or in the songs contained within an album are no longer just in the music itself; the lyrics provide just as much value. Song lyrics have become a brand closely linked to the brand of the musician. And so, in order to be competitive and continue to monetize, musicians are incentivized to not only create unique, quotable lyrics to accompany infectious beats, but to protect and monetize those lyrics as a brand through the protections offered by trademark law.