People of means and status also generally live in places with healthier air, water and land. They want to protect beautiful places with clean water and sparkling air. People who live in crowded, urban neighborhoods near industry and highways value clean water, air and open space just as much. National polls tell us so. However, for them it is not a question of protecting but of attaining. The two groups may share the same outcomes but see the way to achieving them in very different terms.