Like many universities, my school has a dedicated group of career service professionals who work to prepare me for a competitive job market. They set up interviews on campus, help me research companies of interest, and work with me to construct the ideal resume and network with employers on and off campus. But, unlike many universities, they make themselves hard to ignore. In fact, from the very beginning of your freshman year, they are there drawing you into a process (we call it Career Architecture at my school) that engages you to think more deeply and deliberately about how college and your degree can help you get a job. I can choose to ignore doing this with no immediate peril such as a failing grade. And maybe that's the problem in today's higher education: Academics get the most attention in students' minds while career services are relegated to the back burner.