The costs of college are disquieting for middle-class America not because they are hard to decipher. Rather, it has become all too clear to most Americans that post-secondary education is expensive. As recently as the 1990s, however, students and their families paid little attention to this fact because they were asked to pay a small share of these costs. Now, as states across the country pull back on their support for higher education, the costs of college are being shifted to American families. Naturally, this ignites occasional crises, like the one unfolding at the University of Wisconsin. Faced with ever-declining state support, Wisconsin's chancellor is now pushing to admit more out-of-state students, who will pay even higher tuition.