In retrospect, regulators defined the relevant market far too narrowly. Blockbuster's primary competition was not other video stores, but newer entertainment options such as pay-per-view, Redbox kiosks and Netflix's disc-by-mail service. To survive against these upstarts, Blockbuster needed to become more efficient. The Hollywood Video acquisition would have allowed Blockbuster greater economies of scale, giving it at least a fighting chance. But in an effort to promote video store competition, the government ironically hastened that sector's collapse.