I was never a fan of Gawker, but I never loathed it either. What I found unfathomable, though, was the fascination with it. People talked about it as if it represented a paradigm-shifting revolution in media. What started as a blog became a collection of blogs and ultimately a bundle of different properties, including the sports site Deadspin, the women's site Jezebel and the D.C. gossip site Wonkette. Maybe they took these beats to the next level (or to a lower one), but this wasn't exactly reinventing the wheel.