Better athletic facilities and more interaction between city schoolchildren and Ravens players and coaches will not, of course, solve all of Baltimore's problems. By the same token, Baltimore's fortunes don't really rise or fall with what happens to the Ravens on a Sunday afternoon. But for many in the region, it certainly feels like it. Similarly, Under Armour and the Ravens can reach many youth that other organizations cannot. In an interview Friday with Sun editors and reporters, Mr. Bisciotti said he knows that many of his players came from tough backgrounds and had their lives turned around by even a single contact with someone who was successful and believed in them. Messrs. Bisciotti and Plank, and their organizations, have the credibility to do the same for others.