Here's what Ms. Whiting's next statement should say: "My previous comments on this matter were insufficient, so let me be unambiguous this time. It is never OK for a white person to wear blackface, even at a Halloween party. Doing so is insulting to anyone with a scrap of decency, but especially to the black residents of this city and nation, who continue to face discrimination based on their skin color. To be clear, the problem here is not that a photo was posted 'spontaneously and hastily' on our website. Nor is the problem that some touchy people who can't take a joke were offended. The problem, rather, is that we allowed ourselves to be associated with something monumentally ignorant, blindingly stupid and racially provocative. It was inexcusable, and we sincerely apologize. It does not reflect the values of our business, and we will never let such a thing happen again."