Some day historians will look back on the Donald J. Trump White House years and write about how he broke the mold, not just for presidents, but for people in public life generally. Confronted with a falsehood, President Trump doesn’t back down, he doesn’t equivocate, he doesn’t offer excuses. No, he sticks to his guns and keeps repeating the same lies over and over again. That’s the essence of alternative facts, but there needs to be a new designation for alternative facts that are repeated so often and with such conviction and yet remain so clearly false that hearing them for the umpteenth time leaves the listener absolutely stupefied. Call them uber-alternative facts, zombie-facts or Franken-facts, they just can’t be killed.