Advertisement

Established storytelling, new-media outlets for Olympics on NBC

Story lines such as Michael Phelps (pictured here in the 2008 Olympics in Beijing) and his quest for Olympic gold are naturals for NBC's prime-time coverage, says executive producer Jim Bell.
Story lines such as Michael Phelps (pictured here in the 2008 Olympics in Beijing) and his quest for Olympic gold are naturals for NBC's prime-time coverage, says executive producer Jim Bell. (Paul Kitagaki Jr. / McClatchy-Tribune)
Advertisement
Advertisement