WBFF will launch a 4 p.m. weekday newscast starting Jan. 12, Bill Fanshawe, the station's general manager, confirmed today.
Fanshawe also confirmed that the Sinclair-owned station is going to launch a 24/7 digital weather channel in conjunction with Weather Nation perhaps as soon as next week.
The weather information will be carried on channel 45.2.
The 4 p.m. newscast is an important move for the station and a good one for the market. Generally, the more news and competition, the better. And Sinclair, with its vast national acquisitions, can bring more resources to its Baltimore coverage.
And I cannot help but wonder, for example, if Kai Jackson, who left WJZ after two decades last December to join Sinclair in Washington, will be back in Baltimore at the WBFF anchor desk.
Meanwhile, it might seem like you're seeing more TV ads for Anthony Brown and Larry Hogan than you want to, but Fanshawe reports that "spending on the gubernatorial race is substantially less than the last election."