Ravens playoffs pay off on TV

An audience of 849,000 area viewers tuned into WJZ-TV Sunday to see the Baltimore Ravens beat the Houston Texans in the divisional playoff game, station managment said Monday.

That is 3,000 viewers more than the audience that saw the the Ravens and Pittsburgh Steelers in a regular season game on Nov. 6 in prime time on WBAL, Baltimore's NBC affiliate.

But that game, which the Ravens won 23-20, was in Pittsbugh. And that means most of the 70,000 people who were at M&T Stadium Sunday were at home in front of TV's in the Baltimore area for the Steelers game.

Because of the holiday Monday, the numbers are impossible to confirm, but it appears that Sunday's TV audience was the largest of the year for the Ravens.

Even WJZ's local post-game show did huge numbers Sunday drawing an audience of 383,000 area viewers, according to WJZ management.

No doubt about it, the Ravens make for great media business. And when they get in the playoffs, the payoffs for media partners are through the roof.