Clean Slate Baltimore, the PAC that has been dogging Baltimore mayoral candidate Sheila Dixon for months about her criminal past, is coming to Baltimore TV this week with a major ad buy.

The group that created an online holiday ad in December that depicted Dixon as the Grinch who stole Christmas bought $48,500 worth of ad time this week on WBAL (Channel 11), according to President and General Manager Dan Joerres.


The PAC also made a similar buy on WJZ (Channel 13) and various cable channels in Baltimore, according to Walter Ludwig, managing partner of Indigo Strategies, a consulting firm working with the PAC on media buys.

The Grinch depiction was designed to remind Baltimore voters of Dixon's conviction for stealing gift cards intended for needy children. She resigned as mayor in 2010 following a guilty plea she entered in a perjury case and for her embezzlement conviction in December 2009.

Ludwig said the Grinch ad was seen by 128,000 people online at a cost of only $7,500.

"You can't buy one ad in 'Scandal,' for that," Ludwig said in a telephone interview Tuesday, referring to the high cost of TV vs. online advertising.

Dixon lashed out Tuesday at Clean Slate Baltimore after it released a flier with Dixon's photo altered to look like a police mug shot.

"The tactics from Clean Slate Baltimore are downright ugly, and I've had enough," Dixon said in a news release.

She urged rival Catherine Pugh, who the PAC had been promoting, to denounce the group for handing out fliers showing Dixon in what she described as a "fake mug shot."

According to the most recent poll, which was done for The Baltimore Sun and the University of Baltimore, Pugh and Dixon were in a statistical tie for first place among the 13 Democratic candidates.

"We are not an anti-Dixon PAC," Ludwig said. "We are a pro-good-leadership-in-Baltimore PAC."

Ludwig said Clean Slate Baltimore would start airing two ads in Baltimore Thursday and one of them is "very positive." That ad will focus on supporting Pugh.

"It's not 100 percent positive, but it is 80 percent," he said.

The other ad, titled "Forgive, Don't Forget," has been online. It features people speaking to the camera as if directly addressing Dixon. They say they forgive Dixon for her crimes, but they will never forget what she did and she should not be mayor.

See it here.

And stop back to Z on TV. Baltimore media should be be popping politically the next three weeks, and I'll do my best to sort some of it out.