Here is a specimen paragraph: "The assigning editor accepted the piece; enough said. As for the author, given his innocence about mattresses, I’m wondering if he’s still in the bed Mom and Dad bought him. Buying is confusing, he tells us, because 'most major brand names inexplicably seem to begin with the letter "s".' And then there are all those hard words! 'Viscoelastic foam,' 'pocketed coil technology,' and worst of all, 'Talalay latex? C’mon, mattress people. Now it sounds as if you’re just making stuff up.' (Gee, if only there were an easy way to look up those obscure terms, so you could explain them to readers.)"