It is not Mr. Hargraves's intention to exterminate cliches, which would in any case be impossible. They are handy. They can help the reader by establishing a degree of familiarity as unfamiliar ideas or being introduced. Moreover, he says, you would not want a writer to be completely original in every expression, any more than you would want to patronize a chef whose every dish is startlingly unfamiliar. And in journalistic writing, "cliché is a substantial part of the code of journalism, and consumers of journalism accept conventional and stereotyped ways of expressing ideas, whether consciously or unconsciously, as part of the diet."