Item: The assigning of pretentious or ludicrous names to winter storms is a stunt initiated by the Weather channel to boost viewership. (Do you have vivid memories of Athena, Brutus, Caesar, Gandolf, Khan, and Nemo? Are you braced for the possible arrival of Ilias, Lola, Quo, Ursula, Vexo, or Waylon? Is it a storm of a video game?) This is of a piece with their efforts to stir up panic among the credulous, much as Fox News and MSNBC gin up the audience's outrage to keep the marks coming back.