Regarding Jay Hancock's "Restaurants run hot and cold on Groupon deals" (June 7), it is clear that Groupon and similar programs may not be appropriate marketing tools for all businesses.
At Katzen Eye Group, however, we are using social marketing tools as a community resource. Through Groupon, we are reaching uninsured patients and providing them with the opportunity to access vision care services.
According to a recent CDC survey of more than 11,000 adults over the age of 40 with moderate to severe visual impairment, nearly 40 percent failed to seek treatment over the past year because of cost or lack of insurance.
Through Groupon, we offered more than 1,500 patients a substantial discount on an eye exam and glasses — $50 for what is typically a $385 cost.
While Groupon may or may not be an effective option for all businesses, it should not be overlooked as an opportunity to serve a community need.
Richard C. Edlow
The writer is CEO of the Katzen Eye Group.