The shrewdness of Ms. Whiting's calculated business decision stirred my interest. So I looked up her trademark filings with the U.S. Patient and Trademark Office. It turns out that Ms. Whiting has a series of trademarks. She originally filed "Café Hon" for trademark May 11, 1992. This is filed under serial number 74274656 of the USPTO. Ms. Whiting, then via Ms. Goldman, filled a series of new trademarks in 2005 and 2007. The June 1, 2005 filing reserves the use of the word "hon" for use in goods and services, including: "paper goods, bumper stickers, napkins, note cards, gift cards, greeting cards, stationery, wrapping paper, gift bags, note pads, note paper, calendars and pens" (Ref: serial number 78641344). She also reserved the right for use in "clothing, namely, t-shirts, sweatshirts, tank tops, hats and caps, boas, short sleeved shirts, shorts, capri pants, underwear, ties, halter tops." To supplement this, Ms. Goldman aided Ms. Whiting by filing a standard character mark for the use of hon on January 2, 2007. There too are a number of other trademark filings, including: 1743791 and 2964744. I found no mention of cat's eye glasses.