Stick to those classic three words: reduce, reuse, recycle. "Reduce" comes first because that is what we are supposed to try to do most often. Our consumer culture makes us want to buy, buy, buy. But, do we actually need all of that stuff? Do we need another coffee mug? That blanket with arms? If we reduce the amount of stuff that we are buying by not purchasing silly things and reusing the items that we already have, that is going to help the environment — and our savings accounts.