Robert C. Morgan, advertising account executive

Robert C. Morgan, a retired account executive who specialized in media advertising, died Aug. 6 of heart failure at his Lutherville home. He was 77.

The son of Robert Morgan, manager of the Dolly Madison Dairy, and Leola Morgan, a Wyoming Seminary secretary, Robert Cass Morgan was born in Scranton, Pa., and raised in Forty Fort, Pa., a suburb of Wilkes-Barre.


He was a 1958 graduate of Forty Fort High School and attended Bloomsburg State College in Bloomsburg, Pa., and the University of Virginia.

He moved to Baltimore in the early 1960s and went to work as an account executive for WBFF-TV, where he worked until joining the advertising sales staff of WBAL-TV in the 1970s. He rose to become WBAL's national sales manager


In 1988, he became an account executive for Comcast, where he was presented the Outstanding Sales Performance award in 1999. He retired from Comcast in 2001.

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In his retirement, he worked for Morgan Marketing, which is owned by his daughter, and also did voice-overs for commercials.

During the 1960s and 1970s, he was active with the Jaycees in Virginia and Maryland and was an Army reservist.

The longtime Lutherville resident was an avid Orioles and Ravens fan. He enjoyed dressing as Santa Claus and visiting the children of family and friends.

He was a member of the Center Club and a former member of the Country Club of Maryland.

Mr. Morgan's family will receive family and friends from 2 p.m. to 4 p.m. Sunday 0 at the L'Hirondelle Club, 7611 L'Hirondelle Club Road, Ruxton.

He is survived by his wife of 54 years, the former Joyce Hurd, an administrator at the Greenspring Montessori School; his daughter, Heather Vogel of Lutherville; and two grandsons.