Peter J. Gorman Jr., marketing consultant, dies

Peter J. Gorman Jr., marketing consultant, dies
Peter J. Gorman Jr. was a retired marketing consultant. (Baltimore Sun)

Peter J. Gorman Jr., a retired marketing consultant who had been a Eucharistic minister for two decades, died Aug. 15 at a daughter's home in Alexandria, Va., of complications from a stroke. He was 91.

The son of Peter J. Gorman Sr., a postal worker, and Clarice Malone Gorman, a homemaker, Peter John Gorman Jr. was born in New York City and raised in Queens and Forest Hills.


He was a graduate of St. Michael's High School in New York City and attended Columbia University and New York University.

His college education was interrupted by World War II when he enlisted in 1941 in the Army Air Forces. He was a graduate of Officers Candidate School at Michigan State University and was commissioned a lieutenant.

Trained as a navigator, he served aboard PBY seaplanes in the South Pacific and later with the Air Transport Command in Europe and North Africa.

After the war, Mr. Gorman, who moved to Armonk, N.Y., worked on Madison Avenue as a marketing consultant for McGraw Hill Publishers, AMF Bowling, Franchises International and Esther Williams Pools.

In 1971, he moved to Charlesmeade Road in North Baltimore, and took a job with PepsiCo. He retired in the 1980s, family members said.

A devout Roman Catholic, Mr. Gorman taught Sunday school for a decade at the Roman Catholic Cathedral of Mary Our Queen and was a Eucharistic minister for 20 years.

Mr. Gorman, who later moved to a home in the 1990s on Heathfield Road in Rodgers Forge, loved Christmas and enjoyed dressing up as "Santa Pete."

"In addition to his faith, he was devoted to his family," said a daughter, Joyce Gorman of Alexandria, with whom he had lived since 2013. "He was never happier than when we were all together laughing. Every day was a good day, an opportunity."

Mr. Gorman was stricken with the stroke that eventually took his life three years ago.

"'What can I do for you today?' was what people were always greeted with even as he lay immobile in his hospital bed," said his daughter.

A Mass of Christian burial for Mr. Gorman will be offered at 1 p.m. Friday in the Lady Chapel at Mary Our Queen, 5200 N. Charles St.

In addition to his daughter, Mr. Gorman is survived by his wife of 64 years, the former Genevieve Murray "Jane" Kelly of Alexandria; three sons, Paul Gorman of Orlando, Fla., Philip Gorman of Eagle, Idaho, and Patrick Gorman of Los Angeles; three other daughters, June Gorman Land of Reisterstown, Jan Gorman Routh of Alexandria, and Joan Gorman Deoul of Palm Beach, Fla.; his sister, Sally Gorman Herrmann of Vermont; 12 grandchildren; and five great-grandchildren. Another son, Peter John Gorman III, died in 1978.