Campbell soup pods coming soon to a Keurig coffee brewer near you
By RICARDO LOPEZ
Sep 04, 2013 | 4:20 PM
Talk about corporate synergy: Campbell Soup Co. announced Wednesday it will start selling soup pods beginning next year that can be heated on Keurig brand coffee brewers.
The K-cups, as the pods are known, will have a broth inside that can be brewed over a packet of dry pasta and a "vegetable blend garnish," the company said in a joint statement with Green Mountain Coffee Roasters Inc., the parent company of Keurig.
According to the Associated Press, Morrison approached the executives of Green Mountain Coffee Roasters, the maker of Keurig machines and coffee, at an event last year to pitch the idea.
"The union of Campbell's great taste and the speed and convenience of Keurig invites new consumption occasions," said Brian P. Kelley, Green Mountain Coffee Roaster's chief executive. The move "positions both companies to better meet the growing snacking needs of consumers in the U.S."
The companies said in a joint statement that they expect to launch three varieties of the new soup, including a chicken broth and noodle soup. The K-cup pods will begin selling next year.