About 225 million electronic devices across the United States will wail and buzz Wednesday afternoon as the Federal Emergency Management Agency conducts an emergency alert test.
A tone will sound at 2:18 p.m. EDT, similar to that of an Amber Alert or flash flood warning, and the subject of the alert will read: "Presidential Alert" and text will say: "THIS IS A TEST of the National Wireless Emergency Alert System. No action is needed."
It is the first test of the national wireless emergency system by FEMA.
Maryland officials will also have access to the system when necessary, said Maryland Emergency Management Agency Executive Director Russ Strickland.
“The ability to communicate danger to the public in a timely fashion is crucial for saving lives,” Strickland said. “Although the state is not involved in this test, we depend on the system to quickly communicate danger to the public.”
The message will be broadcast by cell towers for 30 minutes, so it's possible some people may get it later than 2:18 p.m. The alerts will sound as long as the device is turned on — even if it's on mute or do not disturb, and it may also appear on smart watches, officials said.
A second alert on television broadcasts and radio will go off at 2:20 p.m. EDT. The TV and radio alert has been tested for several years.
The system test is for a high-level “presidential” alert that would be used only in a nationwide emergency. It is being completed in coordination with the Federal Communications Commission.
FEMA officials said Tuesday they would share test result data on how the testing went with mobile carriers to help ensure the system works well in a true emergency.
Phones with mobile carriers that participate in the wireless emergency alert system — which sends out information on hazardous weather or missing children — will get the alert. FEMA officials estimate it will reach about 75 percent of all mobile phones in the country, including phones on all of the major carriers.
The wireless alert system launched in 2012. While users can opt out of messages on missing children and natural disasters, they can't opt out of the presidential alerts, which are issued at the direction of the White House and activated by FEMA.
FEMA officials said the administration can only send such an alert for national emergencies or if the public were in peril, rules outlined in a 2006 law. They say it can't be used for any sort of personal message from the president.
The test was originally scheduled to take place Sept. 20, but it was postponed amid continuing effects from Hurricane Florence.
Baltimore Sun reporter Scott Dance contributed to this article.