A political action committee called "Clean Slate Baltimore" has created a negative Sheila Dixon advertisement to run on Facebook during the holiday season.
The ad focuses on the former mayor's embezzlement conviction for stealing gift cards while she was mayor of Baltimore. It depicts her as the Grinch, and encourages viewers to "remember" her crime.
Walter Ludwig, the managing partner of Indigo Strategies, a D.C. firm, said his team is behind the ad. Ludwig said he is not working with any mayoral campaign, but hopes to influence the race by reminding voters of Dixon's removal from office.
"We're looking to put together a coalition of people and groups who would like to see better candidates in Baltimore," he said.
Ludwig would not disclose the PAC's donors, but said he hoped to run the ad on TV.
The PAC was founded last month by Alexander Sanchez, who has recently been campaigning for former Gov. Martin O'Malley. Sanchez is also Mayor Stephanie Rawlings-Blake's former chief of staff. All are Democrats.
Ten days ago, Sanchez was replaced as treasurer of the PAC by Layne Hockaday, an employee of Ludwig's.
Dixon, the front-runner to become Baltimore's next mayor, has apologized for her conduct in the embezzlement case, and asked Baltimoreans for a second chance.