MAX EISEN, 91

Broadway press agent

Max Eisen, a Broadway press agent from the days when feeding tidbits of gossip to columnists like Walter Winchell and staging stunts were standard practice for stirring up a bit more box-office appeal, died Nov. 23 of natural causes at his home in Manhattan.

From his office above Sardi's on West 44th Street, Mr. Eisen worked the phone and clacked out news releases on his battleship-gray electric typewriter for more than four decades. From 1954 to 1997 he was the press agent for more than 60 Broadway shows and dozens of off-Broadway productions.

Mr. Eisen served in the Army in Europe during World War II. For several years after the war, he worked in the circulation department of what was then The Paris Herald Tribune. In the early 1950s, he returned to New York and started his company.