R-E-S-P-E-C-T

The Baltimore Sun

The refrain began soon after the Ravens left the field on Sunday with a decisive playoff win in hand. Defensive coordinator Rex Ryan was only too happy to nudge it along.

"Nobody has respected this team until right now, and that's fine with us," Ryan said. "Tough on everybody else, just right for us."

Respect is a motivational tactic as old as sport itself. Coaches and players portray themselves as unwanted, overlooked and underpraised. Around every corner lurks another rival ready to steal credit. And the only way to seize that magic respect is to rise up and take it on the field.

So be prepared this week before the Ravens meet the Tennessee Titans on Saturday to hear about how John Harbaugh was ignored in coach-of-the-year voting, how Joe Flacco went unnoticed by offensive rookie of the year voters, how Ed Reed's big plays couldn't get him more than eight votes for defensive player of the year, and how no one picked the Ravens to come anywhere near the playoffs.

If the steady drumbeat about disrespect sounds silly coming from veteran coaches and perennial Pro Bowlers, well, understand that they do it for a reason.

"It's effective," said Eric Morse, a North Carolina sports psychologist who used to work with varsity teams at the University of Maryland. "Coaches and players look for bulletin board material, and if it's not there, sometimes they drum it up. It's one of the few ways to tap into athletes' internal motivation for doing what they do."

Dr. Joel Fish, a Philadelphia-based sports psychologist who has worked with players from the NFL's Eagles and other pro teams, said that with quotes being chopped up and repeated on a 24-hour news cycle, inflammatory talk - or anything that can be interpreted as such - abounds more than ever. He said players use it most effectively when they genuinely believe they're being disrespected.

"I think it makes it personal," Fish said. "Athletes have a lot of pride, and athletes like to compete, so it can give a real emotional boost to a player or team."

Asked about motivating his team with talk of respect, Harbaugh said: "Guys get motivated a lot of different ways. It's a great question. It's interesting. I'm not sure exactly how our guys look at it. We believe in one another, and we've got a big challenge in front of us. They're playing really good football, and our football team is going to have to play better than their football team if we're going to have a chance to win. So that's how we look at it."

Some of our greatest athletes are among the most fervent believers in using disrespect - or the perception of it - as fuel for their deeds.

Michael Jordan was widely considered the finest basketball player ever for much of his career. But no matter how many accolades he received, he kept his antenna tuned for any hint of slights coming from opponents or commentators. If anyone suggested an opponent might give Jordan difficulty, he worked himself into a competitive rage and, often, destroyed his would-be rival on the court.

Going into the 1992 Finals, for example, some experts said that Portland Trailblazers' star Clyde Drexler was a serious threat to Jordan's throne. Jordan abruptly silenced that talk with a record 35 points in the first half of his first game against Drexler's team.

Type "Jordan" and "perceived slights" into Google and you get more than 8,000 hits. The motivational method became just as great a calling card as Jordan's wagging tongue or Nike sneakers.

Michael Phelps followed the Jordan model in Beijing last summer. His former rival, Ian Thorpe, had said before the Olympics that no one could win eight gold medals in one meet. When Phelps saw Thorpe in the stands for one of his races, he remembered the comment and used it as motivation.

"Oh, yeah ... I welcome any comments," he told NBC's Bob Costas after completing his historic run. "All they do is fire me up, and all they do for America is fire us up. Before the relay we were fired up, and that made just made us more fired up and fueled us even more to get ready to swim. I always welcome it, and I love when people say that somebody can't do something because you want to go out there and prove it that much more."

Such motivational tactics hold a rich place in Baltimore football history. Before the 1958 NFL Championship game against the New York Giants, Colts' coach Weeb Ewbank reminded his players how many of them had been cast aside or flat ignored by other teams.

He told John Unitas that he'd been obtained for a 75-cent phone call. He told Raymond Berry that he was slow. He told Andy Nelson he was too small.

By the end of his rant, Ewbank had a team with six future Hall-of-Famers thinking of itself as a band of misfits. They had to prove they belonged on the same field with the glamorous Giants, he said.

As they reflected on Ewbank's words 50 years later, surviving Colts had mixed views on their effectiveness.

"But it was a hell of a speech," Hall-of-Famer Gino Marchetti recalled. "Maybe it did help us."

Some athletes are just as happy to leave the respect talk on the shelf. Asked earlier this season about a lack of national buzz around the Ravens, center Jason Brown said, "Really, when it comes down to it, I don't care."

When asked yesterday about Ryan's belief that the Ravens' haven't received enough respect this season, Titans coach Jeff Fisher said that teams have "plenty of respect" for the Ravens.

"Maybe he needs to read the paper or watch TV," Fisher said. "Obviously, they got plenty of respect from us. You know, if that's the way you want to handle and motivate, then so be it.

"I don't think that people are going to go out after kickoff and play hard because they felt they were disrespected. You play hard to try to win the game."

Baltimore Sun reporters Bill Ordine, Edward Lee and David Steele contributed to this article.

SPORTS: See a position-by-position comparison of '00 and '08 defenses.

YOU: Interest in fan blogs rises with season's success.

THE 'DISSED' LIST

These Ravens could have a legitimate gripe about not getting their due from the NFL community this regular season:

John Harbaugh

With almost the same players as last season, the rookie head coach led a team that went 5-11 in 2007 to the playoffs in 2008. That turnaround wasn't enough to impress, as Harbaugh received no votes for coach of the year. Repeat: not one vote.

Joe Flacco

The rookie quarterback has been a steady hand for an offense that is historically unsteady. He has started all 16 games for an 11-5 team, completed 60 percent of his passes and has a quarterback rating of 80.3. Hall numbers? Not quite. But surely worthy of rookie of the year consideration, right? Wrong. He received zero votes.

Ed Reed

The veteran safety is having one of the best

seasons in his Hall of Fame-worthy career, with a league-leading nine regular-season interceptions - two of them returned for touchdowns. Though he's one of the most electrifying, game-changing players in the game, he was voted only the year's third-best defensive player.

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