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The Baltimore Sun


Maryland journalism institute director

Carol Horner, director of a University of Maryland journalism institute and a former longtime Philadelphia Inquirer reporter, was found dead Friday in her Washington home. An official cause of death has not yet been determined, said her sister, Vivian "Vee" J. Davis.

Ms. Horner had suffered from debilitating migraines in recent weeks, Ms. Davis said.

Ms. Horner was a reporter and editorial writer at the Inquirer for 15 years and later worked as a features editor at The Wall Street Journal. She also was an editorial writer at The Bulletin in Philadelphia and a reporter and editorial writer for The Record in Hackensack, N.J.

Since 2000, Ms. Horner had been director of the Knight Center for Specialized Journalism at the University of Maryland, College Park.

Services will be held tomorrow at Trinity United Methodist Church in Richmond, Va.


Developer of CBS' corporate identity

Lou Dorfsman, who for more than 40 years designed every aspect of the Columbia Broadcast System's advertising and corporate identity, including the set of Walter Cronkite's newsroom and the typographically elegant sign system for CBS' New York headquarters, known as Black Rock, died Wednesday of congestive heart failure in Roslyn, N.Y.

Mr. Dorfsman's work became a model for corporate communications in the marketing discipline now called branding. In 1946, when he joined CBS as art director for its successful radio networks, the company was already a leader in both advertising and the relatively new field of corporate identity. Frank Stanton, then CBS' president, understood the business value of sophisticated design and had earlier hired William Golden as the overall art director; in 1951, Mr. Golden designed the emblematic CBS eye, among the most identifiable logos in the world.

Mr. Dorfsman not only extended Mr. Golden's aesthetic by combining conceptual clarity and provocative visual presentation, but he also developed his own signature style of graphic design.

Mr. Dorfsman remained with CBS until after Laurence Tisch assumed control of the company in the mid-1980s and instituted cost-cutting programs. After Mr. Dorfsman left in 1991, William S. Paley, the former chairman of CBS, asked him to become creative director for the Museum of Broadcasting, now the Paley Center for Media.

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