Preppy, sexy and petty - that's Gossip Girl. And the prime-time teen soap opera is off to a very fast start in its second season on CW.
After generating a lot of buzz, but only about 2.4 million viewers an episode in its freshman year, the glam saga of upscale teens in the upper reaches of Manhattan life has increased its audience by one-third so far, bringing in about 3.4 million viewers a week. That's a nice gain, especially when it consists primarily of women 18 to 34 years of age, one of the demographic groups that advertisers most want to reach.
Even better, like Sex and the City, it has become a fashion trend-setter with viewers trying to buy the kinds of clothes they see in the show. All of which says even if you don't like shows about young people with beautiful bodies and too much attitude, it is worth a look to see where youth culture is.
In tonight's episode, a city-wide blackout forces Dan (Penn Badgley) and Serena (Blake Lively) to confront their relationship issues. (8 p.m., CW) ** 1/2
LATE NIGHT GUESTS Actor Michael C. Hall and actress Kate Hudson appear on the Tonight Show With Jay Leno (11:35 p.m., NBC) Fitness guru Richard Simmons and actress Mary-Louise Parker appear on the Late Show With David Letterman (11:35 p.m., CBS)