No sure pro shot

A new arena is a poor risk for Baltimore if the city is counting on attracting an NHL or NBA franchise, sports business experts say, but some agree with city leaders that a proposed 18,500-seat venue could be profitable without such an anchor tenant.

Neither the NBA nor the NHL offers many relocation or expansion prospects, analysts said, and the presence of basketball and hockey teams in Washington make the odds even longer for Baltimore.


"The market, which, whether we like it or not, is actually the Baltimore-Washington market, is pretty saturated as it is with sports," said John Moag, former chairman of the Maryland Stadium Authority and head of a Baltimore-based investment firm that specializes in sports. "And there's certainly not going to be any expansion in the NBA."

Franchise mobility might be greater in the NHL, he added, but the Washington Capitals struggle to sell tickets now, so there's no reason to believe the market could support two hockey teams.


Given such reservations, the announcement yesterday that Baltimore would seek developers for a pro-sized arena was a surprise (city and state officials say the arena will benefit Baltimore with or without a major team). Such a facility would cost at least $300 million, as much as 50 percent more than a 15,000-seat arena, Moag said. And it's unlikely such a price tag could be covered without public financing.

Some analysts think it's a good idea regardless.

"It's a resume-builder for Baltimore," said Don Hinchey, vice president of communications for the Bonham Group, a Denver-based sports marketing firm. "Without an arena, you're left out of the franchise discussion. A state-of-the-art facility is the price of entry."

Though the relocation market seems tepid at the moment, it's always fluid, Hinchey added.

In a conference call this year, NBA commissioner David Stern dismissed the idea of expansion but said relocations are possible.

"There's a very strong recognition - because of the pressures of revenue sharing - that if particular cities ... can't support a team, we should consider moving them to cities that can," Stern said. "I'm not totally on board with that approach, but it's increasingly gaining some steam among a strong group of owners."

Asked about the issue yesterday, league spokesman Tim Frank said: "At the moment, we do not have expansion plans nor do we have any teams looking to relocate."

NHL spokesman Frank Brown said the league has no plans for expansion or relocation, though several cities have expressed interest. He said questions about the Capitals' sharing a market with another team are "way too hypothetical for me to answer."


Larger arenas can break even or turn small profits on revenues from minor league teams, concerts, ice shows and one-time sporting events such as the NCAA basketball tournament, said Kevin Reichard, publisher of the trade publication Arena Digest.

"It can be done very easily," he said. "I think people buy into this myth that you need a major sports tenant. But it's just that - a myth."

Large concert acts such as Bruce Springsteen and Garth Brooks are actually far more profitable than most NBA or NHL games, Reichard said. Events such as the NCAA basketball tournament bring tens of thousands of out-of-towners to city hotels and restaurants. Baltimore could seek NCAA regional games and tournaments for the Atlantic Coast Conference and other, smaller leagues.

But filling out an arena calendar becomes more stressful without a major league team to suck up 40 dates. That steady cash flow and the security it affords are attractive to city officials and arena operators. Cities rarely build NHL- or NBA-sized arenas without some hope of attracting a major league team. It's always the ultimate goal.

The gamble has paid off for several cities in the past 15 years. Nashville, Tenn., completed an arena in 1996 and lured an NHL expansion team two years later. New Orleans finished its facility in 1999, and the Hornets moved there from Charlotte, N.C., three years later. Oklahoma City opened an NBA-sized arena in 2002, auditioned for the league by hosting the Hornets in the two years after Hurricane Katrina and landed the SuperSonics from Seattle this year.

Tulsa, Okla., is opening an 18,041-seat arena this summer and is hoping to draw big events - even some games, if possible, of the former Sonics.


But most experts point to Kansas City, Mo., as the best comparison to Baltimore. The $276 million Sprint Center opened last fall and has attracted major events from Springsteen to Brooks to the NCAA tournament. But flirtations with several pro teams, including the Pittsburgh Penguins and Nashville Predators from the NHL, and the Sonics from the NBA, have led to no payoff.

The city and the arena's operator, Anschutz Entertainment Group, have made it clear that luring a pro team remains a top priority. Moag spoke of Kansas City as a negative example for Baltimore. "They built it and nobody's come," he said.

Analysts agree the relocation and expansion markets are limited in the NHL and NBA. The Sonics departed Seattle this year because the city wouldn't commit to building a new arena. But most of the lesser money-makers in both leagues are tied down by long-term leases.

Speculation has surrounded several NBA franchises, including the Memphis Grizzlies, because of a possible sale and attendance woes, and the Charlotte Bobcats, because of owner Bob Johnson's testy relationship with the city. The New Orleans Hornets have an opt-out clause in their lease after next season and have also battled attendance troubles, but Stern has said he would like to stay in the city as it fights to rebound from Katrina.

In the NHL, the Penguins and Predators were considered strong relocation candidates. But Pittsburgh secured its team by agreeing to build a new arena, and a group of local businessmen bought the Predators.

The league hasn't experienced any franchise movement since a flurry of relocations in the mid-1990s and a four-team expansion between 1998 and 2000.


"Teams moved much more easily 20 years ago," said Reichard, who can't see either league plopping a competitor within 40 miles of the Wizards and Capitals.

Moag agreed strongly.

"These buildings just have so much of a life, and you've got to wonder how long we're waiting around for the market to grow where we can absorb another professional team," Moag said. "Right now, we're tapped out."

The Wizards say Baltimore is part of the team's fan base and is included in its television market, which stretches into Pennsylvania. The Wizards' marketing strategy includes reaching out to Baltimore, where the franchise - then the Bullets - played until moving to the Washington area in 1973.

Asked whether Washington Sports & Entertainment, owned by Abe and Irene Pollin, would oppose an NBA team in Baltimore, executive vice president Matt Williams replied, "Certainly it would impact us, and we want the Baltimore fans to continue to support the Washington Wizards."

Williams said the company also wants to continue hosting NCAA men's basketball tournament games, which have been wildly popular. Baltimore last hosted an NCAA regional in 1995.


Reichard is based in Minneapolis and noted that his city and neighboring St. Paul have arenas anchored by major league teams. Both facilities have struggled, he said, because they're forced to compete for every major concert and event. That example could bode poorly for Baltimore, given that Washington's Verizon Center draws many big shows, he said.

A group representing Baltimore talked to several NBA teams about moving in the late 1990s. But after some optimistic talk, the idea faded.

City officials have mentioned minor league hockey and arena football as possible tenants, and Mayor Sheila Dixon recently said WNBA officials had come to town to discuss a possible Baltimore franchise.

An 18,500-seat arena would be a poor fit for such teams, Moag said.

"You want it to be intimate," he said. "You want to feel like you're on top of the action."


Sun reporters Stephen Kiehl and Jeff Barker contributed to this article.