Beginning today, Charm City's interior-design fans have a magazine to call their own.
Paper Doll House, a free publication from the same publishers who have been putting out the fashion magazine Paper Doll since 2006, will be available at some 100 merchants and newsstands throughout the city and surrounding area.
From its front cover, featuring Baltimore-born furniture designer Laura Yaggy, to its back cover, an ad for high-end designer jewelry, Paper Doll House is aimed at readers with high incomes and discriminating tastes.
"It's really targeted at anyone that's really interested in home interior and design," says co-editor in chief Laurie Wingate, a 43-year-old veteran of more than two decades on the local advertising scene. "It's aimed at finding that thing that sings to you, that makes your home special to you."
Both Paper Doll House and its sister publication, Paper Doll, are published by Baltimore-based Alter Communications.
Publisher Claudia Meyers says Baltimore, with its numerous small shops and independent designers, is "ripe" for a magazine like Paper Doll House.
"Baltimore doesn't have a lot of big-box furniture stores," says Meyers. "The offerings, just like in fashion, come from local independents, who work hard to identify with the local consumer."
Adds Wingate, "We just follow the trends on a more global level, and then talk about them here on a local level."
Paper Doll House will be published twice a year, with the second issue slated for September.