Ill-timed ads are buzz beaters

The Baltimore Sun

Part of the appeal of the NCAA basketball tournament is the drama of a tight game in the closing seconds. Each possession becomes precious. Each shot could be game-changing. So Mr. Flip can put up with the seemingly inexhaustible supply of timeouts and the constant parade to the foul line.

But do we have to see the buzz-killing commercials every time?

Mr. Flip implores you, CBS, to stick with the game instead of breaking away for a commercial every time there is a timeout in the last minutes of a back-and-forth contest. Yes, those car ads are quite dramatic, but let the drama build by staying at the court and letting your announcers set the scene.

Mr. Flip promises to keep paying attention to the commercials.

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