A couple of nights ago, I was watching the Arena Football League game between the Los Angeles Avengers and the Arizona Rattlers when the announcers discussed a startling promotion by the Arizona franchise.
The team has guaranteed its season-ticket holders that the Rattlers would make the playoffs or the fans will get a refund on their season tickets. Six teams from the Rattlers' conference qualify for the playoffs and they're 1-1 so far.
This comes from the league's Web site: "We are putting millions of dollars on the line," Rattlers managing partner Brett Bouchy said. "However, we have full confidence in our new coaching staff, and look forward to returning to the playoffs in 2008."
I have one reaction.
Imagine how they could fill Camden Yards with a guarantee like that.