1. Any commercial that references The Godfather has got to rate high. The Audi spot goes to a mansion's bedroom with a man waking up to pull back the blankets and find sheets covered in oil and the torn-off grill of a car. He unleashes a blood-curdling scream. Not sure I'm buying an Audi because of it, but entertaining.
2. Feel that beat of "What Is Love." Look at the bobblehead dolls, then the people's heads bobbing as they start to doze off. Until they drink Diet Pepsi Max. Then everyone is in the old Saturday Night Live sketch, bobbing along energetically to the Haddaway hit. SNL alum Chris Kattan shows up at the end to tell everybody to stop it.
3. Peanuts, get your peanuts. Guys just can't resist the decidedly unglamorous, unibrowed redhead as she moves around the city, leaving behind the mayhem of distracted men crashing into doors or cars. All because she dabbed a little Planters peanuts discreetly here and there before heading out in the morning.
4. There were several celebrity sightings in ads, but give me the inflated celebs who showed up in the second-half Coke spot. During the Macy's Thanksgiving Day parade, balloons Underdog and Stewie from Family Guy fight over a balloon Coke bottle. It gets away, corralled by a balloon Charlie Brown.
5. It wasn't the attack of the monster pigeons (FedEx), but I liked the talking stain that drowned out everything the job applicant was saying during his interview. Use that Tide product or people will only notice your stain. Quietly clever.
RAY FRAGER