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Catchy melody via Brazil gives iPod's TV ad a nice touch

The Baltimore Sun

You never can tell where an obsession with Apple will lead.

Last week, I saw the new iPod Touch ad on television numerous times. It's a clever ad that shows off the multitouch technology while a very catchy song plays in the background. A very catchy song.

In fact, I couldn't get the song out of my head.

I went to Apple's Web site to watch the ad. At the bottom of the Web page, I noticed Apple had thoughtfully noted the song's name, "Music is My Hot, Hot Sex"; the band that made it, CSS; and that it was available on iTunes.

So off to the iTunes Store I went, where I found CSS' Cansei De Ser Sexy album in its entirety. Reading the bio blurb, I learned the band hails from Sao Paolo, Brazil, where it began to craft its quirky sound in dance clubs.

Intrigued by the album's song samples, I downloaded it.

As an aging rock aficionado who spent most of the 1980s listening to endless oddball alternative acts, I can say CSS is the best new group I've heard in years.

I can hear the club music influences along with a lot of echoes from such eclectic bands as Sonic Youth, Duran Duran, B-52s, and Orchestral Manoeuvres in the Dark. Most notably, however, CSS is a band having fun, something all too rare in alt/rock today.

Anyway, hats off to Nick Haley, the 18-year-old United Kingdom student who created the original iPod Touch ad, as well as Apple for noticing it on YouTube and enlisting the TBWA/Chiat/Day advertising agency to polish it into a professional commercial.

I thank you, and my iPod thanks you.

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