OTHER NOTABLE DEATHS

The Baltimore Sun

LOIS WYSE, 80 Coined Smucker's catchphrase

Advertising executive, author and columnist Lois Wyse, who coined the memorable catchphrase "With a name like Smucker's, it has to be good," died Friday in New York after a long struggle with stomach cancer, her family said.

During her lengthy career in advertising, Ms. Wyse raised the glass ceiling for other working women while counseling clients from American Express Co. to Revlon Inc. to one-time Cleveland Mayor Carl Stokes.

She created the advertising slogan that propelled Smucker's from a small Orrville, Ohio, jam and jelly business into an international brand. Her suggestion that a small chain of stores try a new name - Bed, Bath & Beyond - helped expand that business into a retail heavyweight.

Ms. Wyse launched her career as a reporter with The Cleveland News and The Cleveland Press, becoming a columnist at age 17. She worked with photographer Alfred Eisenstadt for a Life magazine piece when just 18, and later wrote for Vogue and Cosmopolitan.

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