Samuel Serio, an automobile financial consultant, died in his sleep of an apparent heart attack Jan. 6 at his Ellicott City home. He was 43.
Born and raised in Catonsville, he was a 1981 graduate of Catonsville High School, where he played lacrosse.
As a young man, he worked on weekends alongside his father, Charles Robert Serio, at his Lexington Market fruit and vegetable stall.
Mr. Serio earned a bachelor's degree in business from what is now Towson University, and sold automobile insurance and warranty policies while he was a student there. He worked initially for the old Pat Ryan and Associates, then a part of AEON Insurance.
At his death, he was a vice president of North Carolina-based Automotive Development Group, responsible for its Virginia and Maryland territory. He had held the post since 1994.
"He was a great salesman who had an intensity about him," said Don Dimperio, president of ADG. "When he got ahold of you, he wasn't going to let go. He was also kind and generous."
A member of the Mount St. Joseph Fathers Club, he coached a basketball team for a Howard County recreation council.
Mr. Serio was an auto fancier and owned sports cars.
He had been the caregiver for his wife of 20 years, the former Valerie Joan Smith, who died of cancer in August.
A funeral Mass for Mr. Serio was offered Jan. 11 at St. Louis Roman Catholic Church in Clarksville, where he was a member.
Survivors include son Dominic R. Serio, 16, and daughter Gemma C. Serio, 14, both of Ellicott City; his parents, Charles Robert Serio and Gloria Rae Grott Serio of Catonsville; and three sisters, Jennie Hrivnak of Columbia, Veronica Serio of Eldersburg and Maria Scarcella of Finksburg.