What's the point? -- You know you've done it. Grabbed a candy bar while in a slow check-out line at the grocery store. Picked up an "As Seen on TV" cleaning product when all you really needed was a shower curtain. Impulse buys can be just about anything, and this site reviews a variety of them to keep people from making regret-causing purchases.
What to look for --Check out reviews of just about anything you can think of: The "Grapple," a grape-flavored apple; Paris Hilton's new single; the Skyar lamp at IKEA; the new Asian chicken salad at McDonald's; Apple Strudel Pop-Tarts; and so on and so forth. Maybe that limited-edition candy bar or new frozen dinner won't seem so appealing if you've read about it first.