The name of the Towers Beauty Salon - the sign says Towers East, the answering machine says Towers West - matters little to the seniors who come in weekly to get their locks trimmed, curled and hair-sprayed into homespun perfection.
Customers come in to share local gossip and consume free coffee and cookies while under giant domed hairdryers. They tell stories about being real beauties years ago, though many possess a beauty few can hope to have in their 80s.
They also share photos with their stylist, who seems to know exactly what to do for each customer.
"I do my best to look nice," says customer Harriette Lazarus. "I hope it's working."