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Deaths Elsewhere


Warren Zimmermann, 69, the last U.S. ambassador to Yugoslavia before its breakup and civil war, died Tuesday of pancreatic cancer in Great Falls, Va.

A career Foreign Service officer, he was named in 1989 as ambassador to Yugoslavia, where he led efforts to keep the nation together. He resigned from the Foreign Service in 1994 over what he felt was President Bill Clinton's refusal to intervene forcefully in the Bosnia war.

He had several other overseas posts, including two stints in Moscow during the Cold War, and was ambassador to the Conference on Security and Cooperation in Europe from 1986 to 1989.

After leaving the Foreign Service, he taught at the Johns Hopkins University School of international affairs and Columbia University. His books include Origins of a Catastrophe, about his experiences in Yugoslavia.

Jerome F. Lederer, 101, who inspected the Spirit of St. Louis before Charles Lindbergh's trans-Atlantic flight and later started NASA's spaceflight safety program, died Friday of congestive heart failure in Laguna Hills, Calif., according to the Flight Safety Foundation, the nonprofit international organization he founded in 1947.

His career spanned aviation from the earliest airmail flights of the 1920s to the space flights of the 1970s. Over those years, he was credited with helping bring about such innovations as equipping planes with black box flight data recorders that help investigators find the cause of plane crashes.

He started the National Aeronautics and Space Administration's Office of Manned Space Flight Safety after the launch pad space capsule fire in 1967 that killed astronauts Roger Chaffee, Virgil Grissom and Edward White II.

He was hired by the U.S. Postal Service in 1926 to oversee its plane maintenance. Flying airmail routes was extremely dangerous then, and 31 of the first 40 pilots died in crashes. One of those interested in his work was Mr. Lindbergh, a young airmail pilot. The day before he took off on the solo flight that was to make him an international hero, Mr. Lindbergh had Mr. Lederer inspect his single-engine Spirit of St. Louis.

James J. Jordan Jr., 73, widely considered one of the premier sloganeers of Madison Avenue and who popularized brands such as Schaefer beer and Wisk detergent, died of an apparent heart attack Wednesday while snorkeling on a vacation in the Virgin Islands.

His advertising career spanned five decades, bridging the era when slogans were a predominant way to peddle products and the era when slogans were reclaimed as "retro chic" touchstones of brand heritage and character. He retired in 1995.

Among his slogans were: "Schaefer is the one beer to have when you're having more than one," "Us Tareyton smokers would rather fight than switch," "Delta is ready when you are," "Quaker Oatmeal, it's the right thing to do" and "Wisk beats ring around the collar."

He specialized in a form of sloganeering known as nameonics, a play on mnemonics, which stressed linking a brand name to product qualities or intended benefits. The goal was to help consumers remember the sponsor as they faced crowded store shelves.

Ron Jones, 48, co-founder and chairman of the Los Angeles-based SongPro Inc., the maker of a computer device he invented that turns Nintendo's Game Boy into a digital audio and video player, died of gastric cancer Feb. 2 in Los Angeles.

He came up with his idea for transforming Nintendo's Game Boy into a portable music player in 1999 and reached a licensing agreement with Nintendo in 2000.

He was recognized as the 1989 Minority Entrepreneur of the Year by the New York Interracial Council for Business Opportunity and the 1997 National Black Engineer by the Northern California Council of Black Professional Engineers.

M.M. Kaye, 95, the author of the sumptuous war and romance best seller The Far Pavilions, died Jan. 29. She lived in Suffolk, England.

Mary Margaret Kaye, who was raised in preindependence India, published a number of children's books and detective novels with little success before releasing The Far Pavilions in 1978. The story of an orphaned British boy brought up as a Hindu who falls in forbidden love with an Indian princess, the book was a runaway best seller and was made into a television series.

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