A Carroll County anti-drug group's MTV-style music video about the dangers of heroin soon will begin airing as a public service announcement on a Baltimore cable access channel.
The video starts with a newspaper blowing through a cemetery. A skinny teen-ager with ghost-white skin and dark circles under his eyes picks up the paper to read the headline: "Heroin claims local teen."
He drops the paper and as it hits the ground, guitars and drums launch into the fast-paced music video for "Heroin Kills," the rock 'n' roll diatribe written about two years ago for Residents Attacking Drugs' nationally known and much-used film of the same name.
The video will air on two music shows - producer Delon Turner's Music-Only Video Show and urbanmusic.tv - fives times a week. Show times are 10 a.m. and 4 p.m. Fridays, midnight and 11 p.m. Saturdays and 11 p.m. Mondays on Comcast's Channel 5 in Baltimore.
"That's just where the message needs to be," RAD founder Linda Auerback said. "It's in the kids' own element of watching music videos."
Shot in hallways and a bathroom of Westminster High School, a cemetery, Carroll County Detention Center, a Westminster home and a local hotel, the video runs through quick scenes that portray paramedics trying to revive an overdose victim, a drugged young man being locked in jail and a young woman prostituting herself for drug money.
Bobby Hird, an Eldersburg guitarist, singer and songwriter who spent 17 years with the rock band Crack the Sky, composed the rock song. Rich Waganer of Waganer Digital Video in Owings Mills was director, cameraman and editor for a fraction of what a typical music video costs.
Turner, 33, learned of RAD's video from a colleague who had met Auerback at an anti-drug forum in Howard County.
He spoke with her, began running the group's 30-second and 60-second public service announcement spots immediately and made plans to work the music video into the schedule as soon as possible.
The format of his shows is similar to that of MTV and BET, he said.
"I already have the attention of the young audience they're trying to attract," Turner said, adding that he runs public service announcements featuring tennis star Serena Williams and McGruff the Crime Dog.
"But music - in terms of rock music and popular artists - is what really captures the attention of kids nowadays," he said.
Cable access Channels 19 and 3 in Carroll County have been airing RAD's music video since its release in May.