Sun promotes Patinella to general manager


John Patinella, president and chief executive officer of the Baltimore Sun's Community Newspapers subsidiary, has been appointed general manager and senior vice president of The Baltimore Sun Co.

Patinella, a 31-year Sun veteran, will take over the position July 31. He will report to Publisher Michael E. Waller and be responsible for most of The Sun's primary business departments, including circulation, operations, information technology, advertising, marketing and new business development.

Patinella said he is looking forward to returning to The Sun during a time of growth and change. The Tribune Co. recently completed its acquisition of The Sun's parent, Times Mirror Co.

"We're under new ownership, so this is really the new Sun, and I'm really looking forward to it," he said.

Patinella, 52, began his career at The Sun while a student at Loyola High School, selling subscriptions door-to-door.

Circulation grew by 100,000

He joined the paper full time right out of the University of Maryland in 1969, holding a variety of management positions in the circulation department before being named vice president of that division in 1983.

He was appointed senior vice president of the paper in 1991. During his tenure, daily circulation grew by 88,000 copies and Sunday circulation grew by more than 100,000 copies.

In 1994, Patinella took over The Sun's Community Newspapers, which then consisted of Homestead Publishing and its flagship weekly newspaper, the Aegis, in Bel Air.

More weekly papers bought

He spearheaded The Sun's 1997 acquisition of Columbia-based Patuxent Publishing, which owned 13 weekly newspapers and two magazines with a combined weekly circulation of about 250,000.

Weekly distribution of the 16 newspapers in the Community Newspapers group is more than 400,000.

'Looked out for our interests'

"He's always looked out for our interests and tried to give us all the resources we need to grow," said John Worthington, publisher of the Aegis.

It was under Patinella's leadership that the Harford County newspaper began publishing twice a week.

Patinella replaces Hilary A. Schneider, who left The Sun in the fall to become president of Times Mirror Interactive.

In addition to his bachelor's degree in psychology from UM, Patinella has a master's degree in business administration from Loyola College in Baltimore. Married with three children, he and his wife, Ginger, live in Hunt Valley.

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