Buscaglia on job as Sun's v.p. of marketing; Executive suite


Marti Buscaglia, a 20-year veteran of newspapers and advertising agencies, has been named vice president of marketing and communications for The Baltimore Sun Co.

Buscaglia, 47, had been president and publisher since January of FF magazine and FFLive.com, a Minneapolis magazine and online service targeting young musicians. Before that, she was vice president and director of market development at Knight-Ridder's St. Paul Pioneer Press.

She started her new job yesterday and is responsible for leading the newspaper's internal and external communications, research and marketing efforts. She reports directly to Publisher Michael E. Waller.

"My hope is that ... I will aid in making this company truly a customer-driven and market-driven organization," she said.

In a written statement announcing Buscaglia's appointment, Waller said, "Marti's appointment positions The Sun to achieve new dimensions of creative marketing and communications in the midst of tremendous change in the information industry."

Buscaglia replaces Ross Settles, who left in November to join Times Mirror Interactive, a division of the newspaper's parent company, Times Mirror Co. of Los Angeles. Times Mirror agreed last month to be acquired by the Tribune Co. of Chicago.

A native of Lima, Peru, Buscaglia grew up in Southern California and started her marketing career in 1980 at Stiller Advertising Inc. in Costa Mesa, Calif. She worked at two other California advertising firms before starting her own agency, Buscaglia, Atkinson and Associates in 1985 in Costa Mesa.

Her newspaper career began in 1992 when she became director of marketing for La Opinion in Los Angeles. Later, she served as director of market development for Gannett's El Paso Times and Knight-Ridder's Press-Telegram in Long Beach, Calif.

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